JENNIFER PLATT | Nothing toxic about amount Britney’s speared to give you a piece of her

Move over Bruce, Keith and Elton because Britney just nailed down a $15m deal for her autobiography

23 February 2022 - 19:46

Britney Spears has secured a $15m (about R226m) deal for her autobiography. I was shocked. Not because I thought it was a lot of money, but quite the opposite. So warped is my thinking on the sizeable numbers that are thrown around these days. I had a sense of Dr Evil asking for “one milllllion dollars” and everyone guffawing.

Here is my thinking. If Joe Rogan (yes, I am talking about the podcast jerk and, no, I am not afraid) got a $200m (about R3bn) deal from Spotify for his drivel (not the $100m originally spouted — more misinformation!), how the heck are we supposed to place a proper value on real creativity, authentic storytelling and talent?   ..

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