The long-held belief that “your brand is only as good as your reputation” has never been more true than it is today, when a company's actions are quick to elicit a reaction from consumers and employees alike on social media.
The onus is on established and popular brands, such as the Gautrain, to be the best they can be — both in and out of the workplace.
But what makes some businesses “cooler” than others? What sets them apart, making them companies that people want to work for?
These questions will be explored in the first of a series of four TimesLIVE Dialogues, in partnership with the Gautrain Management Agency, on March 1.
During this event, host Joanne Joseph, a well-known media personality, and Dr Barbara Jensen, senior executive manager: Communication & Marketing at the Gautrain Management Agency, will unpack:
- How the Gautrain came into being, and how its services have evolved over the years to attract a new generation of commuters;
- Gautrain’s commitment to sustainability, and what it is doing to secure its position as a trustworthy brand;
- Lessons learnt in managing a transport brand such as the Gautrain;
- The pillars that support the Gautrain’s reputation; and
- The value of brand ambassadors for public sector brands.
Event details:
- Date: March 1 2022
- Time: 10am-11am
- Venue: Online and in person in Johannesburg*
Register now and you'll go into a lucky draw where you'll stand a chance to win one of two prizes: a R500 Gautrain voucher and a R1,000 Takealot voucher.
