Opinion & Analysis

WENDY KNOWLER | Evidence for claims in weight-loss ads is slimmer than you’ll be

Was Pinterest right to ban advertising for diet products on its platform?

Wendy Knowler Consumer journalist
04 July 2021 - 20:08 By wendy knowler

Pinterest has banned all weight loss ads on its platform, as part of its policy not to support body shaming advertising.

It will no longer allow ads containing testimonials about losing weight, references to body mass indexes, or those that “idealise or denigrate” certain body types...

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