Meta verse yourselves with tech, advertisers, because mixed reality is coming
Meta has told ad agencies that mixed reality, which merges virtual and physical worlds, could be a few years away
21 February 2022 - 19:43
Technology that merges the virtual and physical worlds could start to become a reality for consumers in a few years, Facebook owner Meta Platforms has told advertising agencies, giving more details of its vision for the creation of the metaverse.
Mixed reality (MR) technology could allow a person wearing an MR headset to use a real-world object to trigger a virtual world reaction, like hitting a video game character with a real-world baseball bat...
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